I get asked several times a day about the real estate industry: Are things getting better? Are property values...
RE/MAX Platinum's growing with addition of commercial franchise
RE/MAX Platinum is purchasing a RE/MAX Commercial franchise, which is an exciting development for us.
This purchase means that we here at RE/MAX Platinum are now part of a growing, thriving commercial real estate network with nearly 400 offices and over 3,000 agents working in 42 countries.
Last year alone, RE/MAX Commercial had more than $5 billion in investment and leasing transactions, which ranks it right up there with the big boys.
It’s a huge step, to be sure, but it’s one that will keep RE/MAX Platinum in the forefront of providing the widest variety of real estate services for our clients.
Right now, RE/MAX Platinum has offices in Brighton, Hartland, Fenton and Washtenaw County. The RE/MAX Commercial franchise purchase positions us to provide the very best in commercial real estate services.
The purchase fits right in with my philosophy of keeping current.
Through the years, we’ve invested heavily in technology, and we have been committed to supporting our agents with the latest and the best tools in order to help them do well for their clients.
Keeping abreast of all the technological world has to offer enables us to work quicker and smarter, which in turn lets us be more attentive to the needs of our customers.
The purchase of the RE/MAX Commercial franchise is a good thing, even in these tough economic times. It feels really good to be growing again, and I am glad that we will now be able to attract and hire good commercial Realtors.
This purchase is an investment in the RE/MAX Platinum “infrastructure,” and it will create jobs.
In the end, growing and keeping on top of industry and technological trends allows us to do a better job for our clients.
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About RE/MAX Platinum
The RE/MAX Platinum office was created in the fall of 2008 when the Michigan Group Realtors and RE/MAX Platinum merged. The consolidation of the services of the community’s two largest realty companies created a real estate powerhouse that increased the services it could offer its customers and agents. Four RE/MAX Platinum offices located in Livingston, Genesee, Oakland and Washtenaw counties serve all of Southeast Michigan.
At the time of the merger, the Michigan Group, owned by Joe DeKroub, was the largest single-site real estate company in the state. It merged with the RE/MAX Platinum office, owned by Dan Callan and Will Steinmetz, the other major real estate player in the area, with offices in Hartland, Fenton, downtown Brighton and downtown Howell. Consolidating the services of the community’s two largest realty companies created a real estate powerhouse with the ability to increase services to customers at a time when other firms were cutting theirs.
Upon the merger, DeKroub became the Managing Partner and CEO of RE/MAX Platinum. The Michigan Group name was changed and the new RE/MAX Platinum office emerged with more than 150 licensed sales associates and domination of the local market. After the merger, RE/MAX Platinum opened another office in Ann Arbor.
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